Thoughts on data wrangling, advertising, marketing, social media, and some random ramblings.
Wednesday, January 26, 2011
Just finished reading Jim Sterne's Social Media Metrics
For now let's just say it extensively covers the topic and points you to numerous resources for further information. If you're looking for a clear path to all the ways you can measure social media this is a good place to start, but be warned you may find yourself tumbling into the rabbit hole. Stay tuned for Olivier Blanchard's new book Social Media ROI (releasing March 2011), and if you can't wait click the link below for some insights from Olivier now!